Dear Wonderful Friends, PLEASE TAKE THE TIME TO READ THE MESSAGE BELOW! THIS INFORMATION IS STRATEGIC TO OUR INFLUENCE AS CHRISTIANS IN THE PUBLIC ARENAS OF HOLLYWOOD!
We are so very grateful for the overwhelming response we have had to this movie in the post below, Dolphin Tale. It is just a movie, but it represents more than that for all of us who have been fighting to bring the Kingdom of God to bear its light in all areas of influence in our world. Clay and I have trained our children and discipled them for their whole lives with the understanding that God had a work for them to do in the world.
We would say, "I wonder what plans God has for your life? I wonder how you will bring His truth, beauty and goodness to bear in your world to bring light to dark places?"
And so we prepared our children at home to have rich spiritual souls, so that they would have faith, goodness, morality and vision of spreading these messages to their world.
We always told our children that we needed to go back into culture to fight the battles, to bring light, and to not passively accept what was going on. God has called us to be world changers and all of us have a call to bring His light!
Consequently, when we, as a group of people who care greatly that our children and the children of our nation have great and inspiring messages going into their hearts, it is not just about a movie, but about us showing those who market that they need to pay attention to us and that we will support, with our dollars, messages that inspire, that bring innocence, character to the role models children will watch.
Who should watch this movie?
This movie would be wonderful for any age and for all people who love a good, redeeming story. However, when I was first learning about the movie, I told Nathan and his staff, "You need to promote this movie to all families, churches, moms, and children, as they long for good movies like this. You need to go way beyond the homeschooling arena. I have thousands of mom friends who care deeply about family movies and about great stories like this."
And they agree that they want many people from all sorts of faith backgrounds to attend, all sorts of educational backgrounds, as this story will inspire all people who long to know that their lives can make a difference in their worlds. Many churches have been invited to screenings, as well as mom's group leaders, and other strategic conservative groups. A story of redemption will touch the hearts of all who attend.
Why are they marketing to Homeschoolers? Why are they marketing for HOMESCHOOL MOVIE DAY?
VERY, VERY INTERESTING!
When those who planned to produce this movie were evaluating how a market could be reached to spread the word about a great family movie, they considered all sorts of ways to reach the general population. Something very interesting arose in their research. Only About 3 percent of the population in the United States are homosexuals. Yet, this movement was so great at banding together, at focussing their market, at gathering their forces around targeting execs in Hollywood (a focussed market it easy to reach), that they were able to demand that there be roles that represented their small group, that had tv shows reflecting their values and moral choices. They became a formidable force because they were organized as a market group!
Consequently, those who are working on making family friendly movies asked the question, "Is there another market of people that is in the conservative family arena, that is easy to reach as a focus group and who is about 3 % that we can test as our market?"
IT JUST TAKES 3 %!
Guess what?! The home schoolers in America are the same size--3%! And the homeschooling market is an easily reachable market because of blogs, support groups, and networks, at least this is the grand experiment within the marketing of this movie! So, this is a sort of test to see if, as a group of people, home schoolers can rally, come together as a force to see if, even though we are just 3 %, we can influence what roles are valued in Hollywood and what future movies will be produced.
Homeschoolers were also targeted because it is the daytime release numbers that companies consider strategic for whether or not they will produce the next movie and spend money on that market. This marketing group also realized that home schoolers are home during the time when the movie numbers will be considered, and so they are free to go to the movie to make a 3 % showing and therefore to reach the numbers of people it will take to convince the powers that be, that there is a formidable market out there!
That is why I am asking for your help. All moms, all families, all children are important to this marketing strategy. But the home schoolers are the market that is a target goal of getting to the 3 % that can be the foundation for making the difference.
So, you can be a part of all of us who care about these messages in attending this opening. It is all determined by the opening hours of the movie the first day!
Wow! That was so interesting to me.
So, we can be a part of a group that turns around some of what is presented to our children through movies and media if we will band together!
I am excited to think that it would just take 3% of us in this conservative, Christian, family arena to begin to make a difference in the messages that are presented to our culture.
That is why I so appreciate your help! Please send your friends to the blog below so that they can know about the movie, those working hard to reach families, and to rally the forces behind a movie that could be history making as we send a message of our power as a group--that there are thousands and thousands of families who want to have a voice in the future messages presented to our culture.
And, the exec team in charge of the movie is looking to the numbers on the Dolphin Tale's Homeschool Movie Day (http://www.facebook.com/#!/event.php?eid=212656562124437) to see if we are really reaching numbers through this campaign! So, besides sending the link to Itakejoy.com to your friends, please be sure you rsvp to Dolphin Tale's Homeschool Movie Day above as an expression to them that we are a group to be reckoned with!
Read this important article---Can Christians really have an impact in Hollywood? by my friend Syd Forest
Thanks for being a part of this! You are all so very wonderful to me and I appreciate the help. Just keep leaving your comments on the blog below and give your support to Dolphin Tale's Homeschool Movie Day to show a count of force--all families--not just homeschool families, as that is the place the numbers are being watched!
PS BE SURE TO KEEP PROMOTING THE BLOG POST BELOW AS THAT IS WHERE YOU WILL RECEIVE ENTRIES INTO THE GIVEAWAY, BUT IF YOU PROMOTE THIS BLOG ARTICLE, TOO, YOU CAN ADD AN ENTRY TO YOUR FORM ON THE POST BELOW. THANK YOU, THANK YOU, THANK YOU! AND THE LORD BLESS EACH OF YOU!